Naturis Dog Food, developed by Ruud to help his own dogs.
Nearly 20 years ago, the story of Naturis began with Ruud and his Bordeaux Mastiffs. His dogs were suffering from skin conditions and digestive problems. Medication and superficial solutions offered no answers, so Ruud decided to take a different approach: he wanted to understand and solve the problem at its core.
His search for healthy dog food led him to various brands, but without the desired result. One insight, however, remained constant: healthy intestines form the basis of a healthy dog—from skin and coat to general vitality.
That's why he went back to the origin.
Back to the dog's nature.
Dogs are naturally carnivores, so fresh meat became the solution to many problems. Through further research, he chose the right products to develop a complete diet. Ruud began to delve deeper, researching nutritional needs and formulating balanced recipes himself. What started with notes and diagrams on the wall grew into a well-thought-out vision for dog food.
A hobby became a vision and a mission. And that mission was given a name: Naturis.
Naturis
The Naturis brand has since grown into a household name in the pet food sector. Fresh meat, steamed sausages, a range of kibbles… All guided by Ruud's vision. Pure and as close as possible to the animal's own nature.
The daughters take the helm
In 2019, we suddenly had to say goodbye to Ruud. A loss followed by a difficult period that we prefer not to talk about anymore. From 2024, daughters Merel and Marieke are taking on Ruud's life's work. With respect for everything he built and a clear view of the future, they are working hard.
Naturis, incredibly strong brand
The brand did not lose value; instead, it showed how strong its foundation is. Time may have stood still for a while after Ruud's passing. The number of four-legged friends thriving on Naturis has only grown.
Time to catch up
For the past 2 years, Merel and Marieke have primarily listened to the needs of customers visiting the factory store, as well as the numerous tasting panels of dogs that come along. Ruud's recipes and vision remain the foundation of Naturis. But behind the scenes, we are preparing for renewal and expansion where necessary. For example, the packaging is getting a refresh, we are launching our new informative website, and very soon we will have an additional hypoallergenic recipe, …